Who's Free? is a new social app with a fresh take geared towards spontaneous meet-ups that connect neighbors with similar interests. Founders Matt & Tom wanted to stand out in their space by communicating the fresh, fun, and local vibes of the app. In other words, think funky and organic vs. the sleek and sterile vibes that most social apps bring to the table. Beyond Giant set out to capture this tone through a playful brand identity that communicates a warm and inviting experience with activity and play at it's core – captured through color, illustration, and a UI that feels almost hand-drawn.

Who's Free? is all about spreading the word. The app is meant to make it easy for people to create an activity and invite people in their area, or to make it simple for you to find an existing activity and join in. Beyond Giant explored a bunch of ideas that capture the themes of alerting and gathering together – with playful twists like birds sitting on a wire, tin cans and a string, and megaphones. We experimented with hand-drawn type, organic shapes to communicate the organic nature of the app.

For the final logo we landed on a concept that is an abstract megaphone that also conveys sound waves and getting the word out. We also choose a color palette that our client affectionately dubbed "Retro Sesame Street," which really nails the playful and local vibes of the app. Obviously is also the font of choice as it communicates an approachable, organic, and funky tone.

Since Who's Free? is an app, we wanted to think of ways to inject playful elements into the final app screens. We came up with a system for communicating activity and personifying elements of common social activities like pickleball by showing them on-the-go. This also gave us the opportunity to use elements of the main logo as a backdrop for the illustrations.  

A huge part of our impact on Who's Free?  is the app design itself.  We helped shape the UX for the app – weighing in on key product decisions, as well as core elements such as information architecture, UX best practices, and creating a design system that capable of scaling to accommodate future additions to the app as it grows. The result is an experience that fully integrates the brand identity we established in a functional, memorable user experience.